Your SEO Analyst Understands your competition is an important factor of any business strategy.
As such, it should come as no surprise that understanding your opponent is also an important aspect of SEO project planning. Before a local SEO expert can create your website or online content strategy, the following four components will need to be thoroughly analyzed.
Identify Potential Competitors
The Internet has made it significantly easier for a Hawaii business to reach a wider audience. However, if you can reach a wider audience, then so too can your competitors. Understanding your SEO competition starts with the identification of your potential business rivals. An SEO analyst will help you to determine what companies or individuals are already targeting the same keywords and keyword phrases that you are hoping to use.
Test Competitor Strength
Your chosen SEO analyst will take the time needed to study your list of your SEO competitors. In validating the strength of your opposition, your SEO analyst will be looking for businesses that are in the same industry or offer the same products and services that your company offers. Businesses that are direct competitors, i.e. they offer the same products or services, are also your direct organic and paid search rivals and must be considered when fashioning an effective campaign.
Competitive Cross Analysis
The next step is for an SEO expert to conduct a cross-analysis to see what potential target keywords and long tail keywords are being used by your competitors. Your SEO Analyst will examine your competitors’ websites and extract, compile, and analyze their strategies to help you implement the best strategy for your company’s success. Your competitors’ link-building, social media, and content strategy will also be examined and strategically integrated into your SEO project.
Careful Selection of Targeted Keywords
By using the above three steps, SEO analysts will expertly leverage the competitive data to select the best keywords. Keywords should be selected with both short term and long term goals in mind. By understanding SEO basics, competitor data, and conducting keyword research, an SEO expert can more effectively choose the correct keywords.
The Benefits of Working with S.E.O. Experts
SEO experts can implement an SEO strategy that is optimized to achieve the following benefits.